Understanding the importance of Category approach to drive your business is essential to continue delivering value for your partners.
This training will help you to acquire skills to win with your Customers and/or Clients through Category Strategy development and activation.
After completing the training, participants will:
- understand the importance of Category approach to drive your business
- experience principles of Category management as a complete approach to develop the category
- identify category drivers important for your portfolio and will match those drivers to your products and brands
- will present the client category story, not only product description or sales pitch
Our instructor and consultant Patrik Banas has years of experience developing Category strategy in his previous roles. He has been training cross departmental teams in more then 20 markets across globe to understand principles of Category development and help them localize based on their market situation. And most importantly, he has been successfully implementing it with retail partners with outstanding results.
During training teams will be working with real life Case studies from various industries. Obviously, this can be used as a great opportunity to work with your own situation and prepare case study based on your brief. Please contact us to discuss more together!
If you have any questions, get in touch with us. We would be thrilled to have a conversation about Category development with you!
info@developien.ch
tel: +41 79 599 1660
